In this online course on E-Tourism, we will focus on platform business models, which have pervasively impacted various industries, including tourism and hospitality. While press and media coverage tends to focus on the dark sides of potential superplatforms, this online course attempts to clarify platforms’ conceptual foundations. Furthermore, you will acquire an essential set of tools and approaches to analyze and develop platforms and to find the platform in your firm’s offerings.
What you will learn
By the end of this course, you will be able to:
- Master the conceptual foundations of platforms and go beyond the often-used limitation to “uberization”;
- Evaluate platforms and their strategies according to their business model.
- Discuss and develop products into defensible platforms;
- Apply platform business and strategy through the discussion of multiple examples and in interactive exercise.