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This course will focus on platform business models, which have pervasively impacted various industries, including tourism. While press and media coverage focuses on the dark sides of potential super platforms, this online course attempts to clarify platforms’ conceptual foundations. Furthermore, you will acquire an essential set of tools and approaches to analyze and develop platforms and find the platform in your firm’s offerings.

What you will learn

During the course you will develop and acquire abilities to:

  • Master the foundations of platforms and go beyond the hype and heated debates in media outlets;
  • Evaluate platforms and their strategies according to the adopted business model.
  • Discuss and develop products into defensible platforms;
  • Apply platform business and strategy through the discussion of multiple examples.