Welcome Session
Welcome to this online course on Strategic Marketing!
Please make sure to click into the lesson materials to download the slides used in the video presentation as well as the case study files. Instructions for the work on the case studies are provided as well.
Enjoy the course!
Course overview: Etu_Chapter0_Welcome_StrategicMarketing_AM_plaindesign
Case studies and materials:
- Case study instructions: Etu_Detailed Case Study Instructions
- Case study #1: Positioning: Case#1_Elle & Vire
- Case study #2: Branding: Case #2_Direct to Consumer Brands
- Case study #3: Customer management and technology: Case #3_HubSpot and Motion AI
- Case study #4: Current trends: Case#4_US Food Retail During the Pandemic
- Template for case study reports: Template_Reports_Munzel