Finance for Marketers: Netflix and Amazon

Marketers need to be skilled consumers of financial data and need to be able to extract critical insights into the firm from financial statements. In this exercise, you will be asked to calculate several of the financial indicators discussed in the lesson for Netflix: Operating Margins, Return on Sales ROS), and Marketing Return on Investment (MROI). In addition to the calculation of these indicators, you will be asked to compare Netflix with Amazon in terms of revenues, profitability, and cash flows.

Please open/download the associated files including financial data for Netflix and Amazon from the material section above.