Marketing Analytics 6.2: Capabilities
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Question 1 of 6
1. Question
Which analytics type can be defined as a technology-enabled, model supported approach to harnessing customer and market data to understand and serve customers?
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Question 2 of 6
2. Question
Firms increase data capabilities to improve _______ form/forms of intelligence.
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Question 3 of 6
3. Question
Which method/s support/s cause-and-effect investigations of marketing interventions?
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Question 4 of 6
4. Question
Firms cannot solve all the marketing principles simultaneously because of complexity, hence firms need a/an:
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Question 5 of 6
5. Question
Two key ways that the Marketing Principles work together to synergistically improve the effectiveness of a marketing strategy are:
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Question 6 of 6
6. Question
Two factors that help the effectiveness of marketing strategies include:
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