Marketing Channels
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Question 1 of 2
1. Question
Which ones of the following strategies can be understood as synchronized experiences (that is, pre-purchase and purchase stages happen in the same channel) according to Bell et al. (2014)?
- Traditional retail
- Shopping and delivery hybrid
- Online retail plus showrooms
- Pure-play e-commerce
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Question 2 of 2
2. Question
In their customer-focused framework, Bell et al. (2014) confront information delivery with:CorrectIncorrect