Marketing Strategies 3.2: Approaches

Which of the following is an advantage of the lifecycle approach?

Which of the following is a disadvantage of the dynamic customer segmentation approach?

Please put the different approaches to managing customer dynamics in the right order from slow to fast speed of response.

Dynamic-based segmentation is sometimes called the _______model, because it captures customers entering the firm’s portfolio and expanding over time, even as other customers slowly leave.

Which of the following is not an output of the HMM?

In which state, the levels of trust, commitment, dependence, and relational norms are higher than in any other state, and the relationship produces good cooperation and profit?

To predict the effect of promotion on customer cross-buying probability, a firm would use a:

_______________ is a powerful, diagnostic tool to identify customers who have migrated away and identify the cause for the migration.

What are three ways to use a choice model?