Marketing Strategies 6.1: Solutions

Which of the following is not true?

In the 1970s the availability of scanner data-enabled marketers to use databases to track sales as well as marketing efforts at the customer-level.
In the 1980s there was a surge of new approaches and techniques on how best to segment and target customers, as well as position products in a competitive marketplace.
In the 1990s and 2000s, the availability of customer relationship marketing (CRM) databases resulted in the boom of micro-targeted television campaigns.
In today’s “big data plus” era, the impending Internet-of-things boom means that the data available to marketers about customer preferences and behaviors almost doubles every year.

At times, managers face a/an ________ condition, such that their vast consideration set can lead to decision-making paralysis.

Competitive rivalry is increasing due to greater: