Segmentation and Targeting
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Question 1 of 2
1. Question
In this lesson, we introduced the trade-off between relevance and accessibility in market segmentation. Please explain in your own words, what we understand by this trade-off and in how far this might be problematic for companies.
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Question 2 of 2
2. Question
To target customers, marketers differentiate between strategic and tactical targeting approaches. Please explain briefly what we understand by this distinction and how this relates to customer value.
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This response will be awarded full points automatically, but it will be reviewed and possibly adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -